When it comes to creating a fun and effective way to engage your customers, tell your brand’s story and provide valuable information to your audience, nothing gets the job done quite like video marketing. According to one study, nearly 75% of customers say that they’d rather learn about a product or service through a video, and 85% of consumers say that they want to see more video content from brands. Another study showed that while the average person remembers just 10% of the information that they read, they retain 95% of the information that they gain from watching a video.
This form of marketing certainly isn’t anything new, but thanks to the ease with which videos are enjoyed and just as importantly, shared, businesses of all sizes and in all industries may want to consider how it can be used to help them succeed in an increasingly competitive market. The key is to do it well; otherwise, your video could end up taking detracting from your goals.
This quick guide provides an outline of the basics of creating a great video, as well as some creative ways to get it in front of your audience.
The Basics of a Great Video
1. Your Message
Your audience’s attention span is already short, so make sure that your video’s dialogue and flow is well-organized. Creating an outline of the information you want to include before you actually write out a script is a great way to stay on track.
2. The Length
While you undoubtedly have a lot of information that you want to pack into a promo video, it’s important to remember that audiences prefer their content in bite-sized portions. By the two-minute mark, 60% of viewers have stopped watching a video. For maximum engagement, keep your video short, sweet and to the point.
While videos shot on a smartphone provide a great organic, authentic feel and are a good fit for some brands or some types of videos, in general, a polished, professional video is the best medium for connecting with your audience. If you’re not in a position to afford the time and money that goes into purchasing the necessary equipment and software and learning how to use it, consider hiring an outside company to help you produce a finished product that you can be proud of.
Getting Your Message Out
Once you’ve created a video that you’re proud of, the next step is to get it in front of your audience.
Sharing on Social Media
Publishing your marketing video to various social media sites is an effective way to meet your audience right where they are and give them the information they want in the way they want to receive it. As a bonus, marketing videos are very easily shared, providing a fresh take on word-of-mouth marketing.
As much as possible, post your video around mealtimes to catch your customers when they’re actually online, and use the comments section to interact with viewers who leave a comment about the video, your brand or your product or service.
Soundwave Art™ Mobile App
Seventy-five percent of all videos are played on mobile devices, meaning that marketers have an easier time than ever reaching their audience, even those who aren’t sitting in front of a computer. Using the Soundwave Art™ mobile app, business owners can upload their logo and link it to their video. When a customer uses their mobile device to scan the image, they immediately see the marketing video. Videos can be up to three minutes long and can be changed up to two times per month, making it simple to provide customers with a regular stream of fresh, relevant content.
By creating and a great video and knowing how to share it effectively, you can expand your business’s reach.