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The Psychology of Creating Unforgettable Videos

How to Create Videos that Grab Your Audience’s Attention

Your day is filled with distractions coming at you from every angle – text notifications, social media alerts, work emails and breaking news stories – and if you’re like most people, you’re constantly forced to decide which distractions are worth your time and how much time you should give them. Even if something initially piques your interest, chances are that it doesn’t necessarily hold your interest for long before you’re ready to move on.

Getting your audience’s attention isn’t enough. In order for them to listen to your message, you have to create something that holds their interest despite the distractions.

Videos are an effective way of sharing your message. They’re engaging, memorable and easy to share. However, unlike an article that can be skimmed, videos require that your audience pays attention for a predetermined amount of time.

According to one marketing study, one in five viewers don’t make it through the first 10 seconds of a marketing video. By the 30-second mark, a third of viewers have lost interest, and by the time 2 minutes have passed, about 60% of viewers have moved on.

That’s not a lot of time. However, there are a few things you can do to keep your viewers interested enough to commit the time to watch your marketing video. By understanding what grabs your viewers’ attention on a psychological level, you can increase the odds that they’ll watch the video in its entirety.

Creating Unforgettable Videos – How to

Use Music

The easiest way to make viewers want to finish your video is to play music. Research has shown that a catchy song activates the nucleus accumbens, which is the part of your brain that rewards you with happy feelings when you’re participating in an activity that you enjoy. As a marketer, you can take advantage of that effect by incorporating music in your video. Consider the mood you want to evoke and then choose a song that reflects it.

Incorporate Color

You probably know how colors are often used to evoke a range of emotions: red is used to create energy and depicts a sense of power and strength, blue induces a feeling of loyalty and confidence and yellow is associated with joy and energy. When using video as a medium to connect with your customers, your color choices matter. Choose a color scheme that sets the mood that you want and is engaging for visitors.

Create an Emotional Connection

As much as we’d like to believe that our decisions are driven by cold, hard logic, the truth is that emotions greatly influence and may even be the determining factor in a lot of our choices. As a marketer, you can use your video to create a narrative for your viewers to connect with on an emotional level. This is why creating unforgettable videos is so important.

Sharing Your Videos with the Soundwave Art™ Mobile App

Even the best video can only be effective when it’s actually accessible to your audience. In addition to sharing the video on your website and social media pages, an easy way to share your business’s message is through our augmented reality mobile app. This app gives you a fresh way to advertise your business and share your video with a wider audience. See how these companies are using the Soundwave Art™ app or take a look at these augmented reality marketing plans and choose the one that fits your needs and budget.

Mike LaTour - Co-founder Mike LaTour  Soundwave Art
2019 Finalist - Digital Innovation In Art Award

I spent 17 years in the music industry and have always had a love of art. Combining music, sound, and art was a perfect fit.

I’d like to thank you for visiting us and invite you to have a look around. Express your creativity and record a sentiment that will last for generations!