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Promoting Your Music – 10 Amazing Social Media Strategies

Being a musician doesn’t mean that you only create music. If you really want to succeed, you need to have a viable business plan and strategies that can take you to success.

One of the many benefits of being a musician in this day and age is the ability to use social media. If you are still wondering how this can be helpful, here are some tips on promoting your music on social media.

1. Post educational content

‘People love to hear expert advice from someone who knows what they are doing. If you play guitar, for instance, share educational videos on how to play a certain song or make a series out of it. Musicians like you will love it and people who want to learn will love it even more. This is a great way to build trust. ‘ says Courtney Michelson, an SMM from Revieweal.

2. Collaborate with influencers

‘Social media is a great space to employ some influencer strategies. Those influencers can be your friends with bigger following or experts in the field. You can do collaborative videos of you singing a song, educating people or sharing interesting stories. Ask them to share your videos or links on their pages and this will increase your following. ‘ says Kelly Gregson, a songwriter from Best Australian Writers.

3. Create events on social media

Platforms like Facebook are an excellent way to promote your events without spending any money on paper flyers or time distributing them. It’s quite easy to create events and share them on this social media platform. You can see how many people will come and allow them to share their opinions on that event. Find advice on how to handle these on Bandzoogle.

4. Share interesting photos

People love seeing musicians they respect on their social feeds. Share a few pictures of you with your friends, family, on a gig, making music etc. Create interesting headlines to attract their attention by using tools like Top Canadian Writers or State Of Writing.

These pictures can increase the engagement on your profile or page which is great for SEO and overall popularity.

5. Host giveaways and contests

Giveaways and contents are amazing for increasing your visibility and reach on social media and people love entering these. Make the rules simple and easy to follow and make the rewards valuable enough so that people have no doubts when entering. You can also add some optional steps or rules for bigger rewards or higher chances of winning.

6. Engage with your audience

One of the best ways to increase your popularity and promote your music is to engage with your audience consistently. Post daily about things you care about or just add funny updates that people will be able to relate to. Respond quickly and patiently – don’t lash out at trolls, but rather handle them gently and you’ll win your fan’s hearts.

7. Share your music videos

An obvious strategy is to share your music videos. On platforms like Facebook, Instagram, SoundCloud etc., you can easily find people who would love your music and be willing to share it on their social media profiles. This is usually the best way to have a bigger reach and introduce yourself to a new audience.

8. Notify your fans of upcoming events

You can use frequent status updates to build some excitement or create a sense of urgency among your fans. This may be a countdown to an event, discount deadline or countdown until your new merchandise comes out. Possibilities are endless.

You can also use this to inform them on various things that are happening in your life or career and engage with them on that level.

9. Tell your story

As a musician, you probably have an entertaining story to tell. Social media is the perfect place to put that story to a good use and raise your brand awareness and entice people to engage with you and trust you more. Maybe your father used to play you rock songs on a guitar every night before bed or you had an amazing teacher – it can all be used. People love good stories, especially when they can see where you are now in comparison to what was going on before. Use tools like Elite Assignment Help or AcademAdvisor for best results.

10. Host ‘AMA’ events

Ask Me Anything events are a great way to allow your audience to ask you questions that they never dared to ask before. You can do this by using ‘live’ features on social media platform for best and most entertaining effect.


Thinking that just because you are a musician, you shouldn’t spend too much time developing your brand is wrong. You have to devote time to build an audience that will care about your music. Use these tips on best social media strategies for amazing results.

Mike LaTour - Co-founder Mike LaTour  Soundwave Art
2019 Finalist - Digital Innovation In Art Award

I spent 17 years in the music industry and have always had a love of art. Combining music, sound, and art was a perfect fit.

I’d like to thank you for visiting us and invite you to have a look around. Express your creativity and record a sentiment that will last for generations!