No matter how new or established your small business may be, attracting new customers is crucial for keeping your lights on and your doors open. Here are a few tips on getting more customers and growing your small business.
Create Happy Customers
It may sound like a no-brainer, but a surprising number of small businesses are deaf to their customers’ frustrations. If your current customer base is less than satisfied with the interactions they’ve had with your brand, then growing that base is going to be especially challenging. Improve your customer relationships by tackling problems head-on. Address those negative reviews that pepper your social media Reviews page, taking the time to provide public, personalized solutions. Find your customers’ pain points, and take steps to improve the service you provide. Not only does this create a better experience for future customers, but current customers will appreciate the fact that their voices are being heard.
Give Something Away
Is it feasible to offer a free trial for your product or service, a free add-on, or even some branded swag? Few people can pass up a freebie, making this a great way to gain some attention. Consider this: surveys have shown that waiters who leave little treats like mints with the bill get tips that are 25% higher, and on 7-11’s last Free Slurpee Day, they saw sales increase by 38%. Offering a freebie not only attracts more customers, but according to experts, it creates a sense of obligation to spend more money.
Chances are that there are at least a few groups and clubs right in your community that are looking for a place to meet up. By offering up your space, you automatically increase the number of people visiting your business. For example, if you own a coffee shop or bookstore, let a local book club hold their weekly meeting in your store. If you own an art gallery, let a local artist use your space to host an art class. Hosting events like this is a great way to become an active member of your community while getting your name out and getting people in your door.
Let Social Media Help
Do you have an online presence? You should! Nearly everyone is active on one social media site or another, making it easier than ever to reach new people. Do your research and figure out where your target audience is most likely to spend their free minutes, whether it’s Facebook, Instagram, Tumblr, or whatever, and make sure you maintain an active account. When in doubt, just post coupons on daily deals sites like Living Social and Groupon; that’s sure to grab attention!
Want another easy way to attract new customers and get the word out about your small business? Soundwave Media can turn your business card into an effective tool that’s attention-grabbing and engaging. It’s super easy; you just upload your current business card into our system, as well as a promotional video, images of your work, or anything else that you want to share with prospective clients. You can add our logo to your business card or simply tell your customers to view special content via the Soundwave Art app. For just a few dollars, you can change the video at any time, so you can always have fresh content and up-to-date info for your customers. The app is fun and user-friendly, providing your customers with an engaging, memorable experience.
Attracting new customers to your small business is important, but it doesn’t have to be difficult. Follow these few tips for generating more buzz.