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Cutting-Edge Real Estate Marketing – AR QR

Let’s talk about the latest addition to the world of real estate marketing – AR QR Codes! Augmented Reality (AR) technology is taking over the world, and when combined with QR codes, it can prove to be a potent marketing tool. In this article, we’re going to dive into the concept of using AR QR codes for marketing and explore their potential in building brand awareness, driving sales, and engaging customers. So buckle up and get ready to explore the world of AR QR codes!

The concept of AR QR codes

AR and QR codes are combined to create unique and interactive experiences for customers. With AR QR codes, you can add another layer to your marketing campaigns, providing your customers with a fun and engaging experience. In the real estate industry, AR QR codes allow potential buyers to take virtual tours of properties, giving them a better idea of what they could be buying.

Importance of AR QR codes in real estate marketing

AR QR codes are an innovative way to deliver an immersive experience for buyers. It enhances their ability to imagine themselves living in the property. The use of QR codes in real estate marketing is also a convenient way to provide buyers with quick and easy access to property information and contact details. It saves time and effort by allowing you to use one image/QR code combination on multiple pieces of marketing material. By updating your video the next time it is scanned the same image can play a completely different video. One image – endless marketing opportunities. More on this later. In a world where technology rules, AR QR codes are a new marketing tool that cannot be ignored by real estate agents and buyers alike.

How they work

The process works by overlaying a video on top of an image through the users mobile device, triggered by scanning the QR code. By scanning the QR code with a smartphone camera the AR experience begins, your screen will show you a link, when clicked it pops up the AR app and then shows the user an image, when the user locates that image on your marketing material they hover over it to begin the experience. The best part? There is no need to install an app to use this technology. This is known as an ‘app clip’ or ‘instant app’ allowing the use of an app without asking the user to install something on their device to experience it. Give it a try by scanning the QR code on this flyer.

QR code Marketing
Scan with your smartphone camera to experience the AR feature

Benefits of using this technology

By simply scanning a code on your marketing material, the buyer activates a more informative and engaging experience than what a traditional photo would offer – all without the need to install a mobile app.

Imagine being able to showcase the best features of a property in a way that truly immerses the viewer. Maybe offer your thoughts on the current market conditions, take them on a tour of the best spots around town. Our personal favorite benefit of this technology is that you can change the video that is played when the code is scanned. This allows you to use an image that you like to use on all of your marketing material, maybe a photo of the front of your office, your profile photo, or business logo. Then all of your marketing material becomes playable with the combination of your image and AR QR code. With our marketing plans you can updated your video every month. You now have one image with endless marketing opportunities! Learn more about our enhanced QR codes.

The ability to use AR technology allows potential customers to interact with your brand in new and exciting ways, leading to increased engagement. QR codes make it easy for customers to access AR experiences, and the immersive nature of AR makes it an extremely effective tool for Real Estate Marketing. Whether you’re showcasing a property or promoting a new product, AR QR codes provide a unique and engaging way to connect with your target audience.

Ready to try out AR QR codes for your next marketing campaign? Give it a shot and experience the magic! Get your first month on us and you can cancel anytime!

Mike LaTour - Co-founder Mike LaTour  Soundwave Art
2019 Finalist - Digital Innovation In Art Award

I spent 17 years in the music industry and have always had a love of art. Combining music, sound, and art was a perfect fit.

I’d like to thank you for visiting us and invite you to have a look around. Express your creativity and record a sentiment that will last for generations!