A good business card design goes beyond providing basic contact information; after all, if exchanging contact information was the only goal, you could just as easily jot down your phone number or shoot out a text. Business cards give you an opportunity to make a great first impression, serve as a springboard for making new connections, and give a glimpse of what your business is all about.
Want to make sure that your business card is doing its job? Follow these few tips for designing a business card that gets noticed.
1. Think About Your Brand
Obviously, a business card from a funeral director is (hopefully) going to look different from that of a car salesman. When it comes to designing your business card, branding is everything. Consider both your industry and your specific company. What is your company culture? What is your goal for customer-facing interactions? Is your brand serious and polished, or is it more laid back or even a little irreverent?
While creating an unusual business card is a great way to ensure that it gets noticed, you definitely don’t want it to get noticed for the wrong reasons. Even conservative companies can add unique elements to their business cards by incorporating texture and strategically placed color, but ultimately, you want to make sure that your business card is consistent with your brand.
2. Think Like a Minimalist
When it comes to business cards, less is definitely more. Rather than filling every square centimeter in with logos, graphics, slogans, and text, think open, clean designs. Get your point across, but embrace blank space. Not only does that have a more professional appearance, but it makes a better impression because it isn’t visually exhausting to look at.
That doesn’t mean that you have to go barebones with simply including your name, Twitter handle, and email address. Just steer away from clutter, and don’t hesitate to use both sides of the card if necessary.
3. Use Your Card to Start a Conversation
A great business card does more than providing contact information; it sparks a conversation and encourages the recipient to find out more about your business. You’re working with a small space though, so some creativity may be necessary.
With Soundwave Media™ you can give your business card a modern update while taking advantage of the benefits of video advertising. Your customers can scan your business card with the Soundwave Art app to see instructional videos, special promotions, and links to your social media sites. Without filling every corner of your card with graphics and text, you can provide your customers with a ton of information about your business. On top of that, it’s just fun to use!
4. Don’t Be Afraid to Spend a Little
If you’re like most business owners, you have a hard time spending much money on business cards. After all, how many of them are going to end up in the trash? Consider this, though: a professional, high-quality card that showcases attention to detail gives the impression that you take your business seriously. Sure, that may cost a little more, but put it in perspective. Depending on your industry, you can make that money back very quickly, making business cards one of your best investments.
Designing a business card that gets noticed doesn’t have to be overwhelming. By following these few hints, you can create something that you’re actually proud to hand out.