5 Best Practices for Video Marketing
If you’re looking for a fresh way to advertise your business, promote an event or launch a new product or service, video marketing is an engaging way to reach your customers. By turning your logo into an augmented reality marketing tool with the Soundwave Art App, it’s easy to keep your followers up-to-date on what’s happening with your business. You can upload a video up to three minutes long, which is the optimal length of time for keeping your viewers’ interest. That video can be changed on a monthly basis at no charge.
However, signing up for the right plan is just the first step. To get the most from the app, you need to make sure your video grabs your audience’s attention and keeps them watching. Following these five best practices for video marketing can ensure that your video helps you meet your goals.
Have a Plan
Watching a video with rambling dialogue that doesn’t have a clear-cut message is an uncomfortable experience. Even if you think you have a good idea of what you want to say, it’s best to write down an outline of the points you want to cover. You may even tape them to the wall in front of you to stay on track. Practice what you want to say, but don’t read a script word for word. The more conversational you are, the more engaged your viewers will feel.
Have a Good Hook
While video marketing has some profound differences from written content, one principle holds true for both: you have about 10 seconds to get your audience’s attention. Is there an intriguing question that you can ask to draw them in or an exciting idea that you can share that will interest them? Start off with a solid opening hook to pique your viewers’ curiosity.
Establish Yourself as an Industry Expert
Three minutes may feel like a limited amount of time to convey information or motivate your viewers to take action, so it may be tempting to give your sales pitch upfront. Unfortunately, this can feel generic or even off-putting to your viewers. Instead, think about how you can establish your business as an industry expert. Build value and show how your company is different.
Tell a Story
Stories are memorable and are a great way to engage viewers and keep them watching until the end. Try to come up with a story that illustrates the message that you want to convey. This appeals to your audience’s emotions and helps them relate to you.
Show Them the Next Step
You may not want to start your video off with a sales pitch, but that doesn’t mean that you want to leave your audience guessing what action they should take next. Conclude your video with a call to action, letting your audience know if you want them to subscribe to your mailing list, follow you on social media, register for an event or make a purchase.
Video marketing is quickly becoming the standard in content marketing, and it’s easy to incorporate it regardless of how big or small your business is. Follow these 5 best video marketing practices to step up your game.